英语毕业论文08146从原创广告分析中美文化差异

英语毕业论文08146从原创广告分析中美文化差异内容摘要：

elopment in a country. In addition, Michael H. Anderson noted that advertising was considered to have specific functions, such as to “provide business informati on。 guide consumption and production。 promote foreign trade。 beautify the cityscape。 make people feel proud of socialistic economy and culture。 be instrumental to catching up and peting with more developed economies。 and be a valuable source of hard currency from foreign advertisers.”(Mueller 299) The development of advertising is based on the development of national economy. Advertising transmits information for the development of national economy。 depends on that the development of national economy can’t leave advertising. With the improvement of living conditions, people need toyshop goods, they also turn to advertising. In modern time, advertising not only spreads information and thoughts but also is results in consuming. One of standard advertising people said: advertising can change popular culture, change our language。 can initiate one kind of business or retrieval a pany, even can change all over the word. Although it exaggerates the function of advertising, advertising really owns the power to change the world. We can prove this power from experience, advertising is not insignificant business, it is a business that influences contemporary 免费论文下载 culture, limits the minds and the life of people. As the development of economy, new products are increasing, the needs in market are changing, the place of business is extending, and people always need advertising to provide information of the products for themselves. At the same time, as the material requirement is raising and new means of consumption is emerging, advertising transmission brings simulative function for the means of consumption. It also brings active function for expanding sales and developing new products. Nowadays, advertising is a part of our daily life which can exist everywhere. When we open mailboxes。 read newspapers and magazines。 listen to the radios。 watch TV programs。 walk on avenues and alleyways。 advertising must show themselves with many different styles and contents. There are TV advertising, outdoors advertising, mail advertising and booth advertising. The areas of advertising include real estates, cars, cosmetics, drinking, convenient noodles, foods, cleansers and so on. In recent years, international advertising has came into being with the development of market economy. These bring active influence of mercial circulation so that petitions are more and more intense. Advertising is an important way to build up the figure of one business, the function of advertising is tacit. Ⅱ . Analysis of Chinese and American Cultural Infiltration from Original Advertisement Advertisement leads the world’s fashions, at the same time, it is also a way to spread culture across countries. A. Influences of Chinese and American Languages on Advertising 1. Language Differences Language is the carrier of culture, every word stands for one meaning. When we speak mother language in our hometown, which must be easy. But in the trend of globalization, every country should municate with others, so do China and America. These two different languages are obstacles when the two countries are exchanging cultures. In the advertising across culture transmission, the function of language is very obvious. Although America has 50 states, American language is very unified, there is no dialect. American people study standard 免费论文下载 American English very hard. The unit of language brings the unit of culture. The unit of culture means the unit of social values. If one production will be generalized, it just only shows “National AD” in ABC, CBS NBC, CNN and FOX. This is also called unit of advertising. It brings convenience for American business to set market, at the same time, unit advertising influences the whole America. In China, there are many dialects so that it is difficult to set a conception of national advertising. We call the dialects advertising “Local AD”. The number of TV station is 3125 in China. This is the largest number in the world at this moment. So the advertising effect is not very good from central TV station to regional TV station. All of these are basis on the actuality of China. The Chinese advertising language is high text。 it pays more attention to the audio model and notion. They make a nice atmosphere so that audience has an intuition or favor about the productions. They are particular about appreciation. For example, this kind of advertising content is that one family is drinking milk, the language shows concern for the health nice future of your family members. The American advertising language is objective, refined, such as this milk advertising. First, audiences watch milk milked into the barrel and listen to the sound. Then lens move up and one’s surprise it is not a cow but is a bottle of milk. This can show that this brand of milk is very fresh. The whole advertising is no language but the persuasion is very strong. 2. Slogan Slogan is another type of language in advertising. The functions of it is that it can help businesses set their images and transmit them to the customers. For example, Ford car has a slogan in advertising: Have you driven a Ford„ lately? McDonald’s slogan is: Good time, Great taste, McDonald’s. BMW’s slogan is: The Ultimate (McDonald’s slogan) Driving Machine. Coca Cola’s slogan is: Can’t beat the feeling. Pepsis’s slogan is: The choice of a new generation. LG’s slogan is: Life’s good. Nike’s slogan is: Just do it. IBM’s slogan is: No business too small, no problem too big. China tele’s slogan is: Always with you. Toyota’s slogan is: Poetry in motion, dancing close to me. Panasonic’s slogan is: Ideas for life. Nippon’s slo。