new-productdevelopmentandproductlife-cyclestrategies(编辑修改稿)

new-productdevelopmentandproductlife-cyclestrategies(编辑修改稿)内容摘要：

product to the market • Marketing strategy statement includes: – Description of the target market – Value proposition – Sales and profit goals Marketing Strategy Development Chapter 9 slide 12 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process Business analysis involves a review of the sales, costs, and profit projections to find out whether they satisfy the pany’s objectives Marketing Strategy Development Chapter 9 slide 13 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process Product development involves the creation and testing of one or more physical versions by the Ramp。 D or engineering departments • Requires an increase in investment Marketing Strategy Development Chapter 9 slide 14 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process Test marketing is the stage at which the product and marketing program are introduced into more realistic marketing settings Provides the marketer with experience in testing the product and entire marketing program before full introduction Marketing Strategy Development Chapter 9 slide 15 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process Types of Test Markets Standard test markets Controlled test markets Simulated test markets Chapter 9 slide 16 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process • Advantages of simulated test markets – Less expensive than other te。