牛津译林版高中英语必修四unit1advertisingword导学案

牛津译林版高中英语必修四unit1advertisingword导学案内容摘要：

学科网ZXXK] 2. 人的能力并非都是一样的 . ( ) A． Not all men are equal in ability. B. All men are equal in ability. C. None of the men are equal in ability. D. Both A and B 2） play tricks on=___________ 老师要求我们不要再捉弄对方了。 V. trick sb. into doing sth. She tricked him into giving her all his money. 3. PSAs are meant to teach us and help us lead better lives. be meant to do= be meant for=__________________________ mean vt.① ______________ 用法： ________________________ ② _____________ 用法： ________________________ 我打算来的，但我的一个朋友去看我了。 _______________________________________________________________ 仿句： _____________________________________________________________ 4. These ads deal with large social He has learnt to deal properly with all kinds of plex [来源 :Zxx] I have dealt with the pany for 10 years. __________________________ 【归纳】 deal with： __________________________________________________ 【辨析】 do with_____________________________________________________ The man is good _______________________. A. dealing with B. to deal with C. deal with D. to be dealt with 仿句： _____________________________________________________________ 5. and I’m quite satisfied with it. adj. satisfied:_______ satisfying: ___________ =satisfactory :_______________ vt. __________ 短语：满足某人的需要 _____________________________ n. ___________ 短语：令某人满意的是 _______________________________ 类似用法：令某人惊讶的是 _____________________________ 仿句： ______________________________________________________________ 用 satisfy 的正确形式填空 1. Such a boring speech is difficult __________ the audience. 2. She showed a ____________expression on her face. 3． When can you find a ____________ job? （二）形成性检测 1）单词拼写 1. A_______ is a good way to promote the selling of the products. 2. This book is s ________to that one, therefore you only need to buy one of them. teacher often e_____________ us to study hard. 4. As we all know, advertisements use p________ language and exciting images to encourage people to buy their products. 5. There are two kinds of ads. One is c_________ ads, and the other is public service ads. 6. PAS are i______ to educate people about health and safety and other issues. 7. China has strong law to p______ people from the untrue ads. 8. We must be a_____ of our present situation in order to make right decisions. 9. He is a naughty boy and often plays t_____ on others. 10. Buying our product is you wise choice as our products are of high q_____. 2）单选 ( ) 1. – How is everything going on with you in Europe? Quite well. Not so smoothly as I hoped, ________. A. though B. instead C. either D. too ( ) 2. This pany ______ some good software ______ us. A. provides。 / B. offers。 with C. supplies。 with D. provides。 for ( ) 3. I can’t find the book I ____ on the desk just now. A. was lying B. laid C. lied D. lain ( ) 4. 90 percent of the patients can be ________ the disease. A. cured by B. cured C. cured of D. cured for ( ) 5. The director was angry because no one _______ his opinion. A. kept B. held C. agreed D. shared ( ) 6. – If you like, I can do some shopping for you. That’s a very kind ______. A. offer B. service C. point D. suggestion ( ) 7. I _____ what he said because I ________ him. A. believe。 believe B. believe in。 believe C. believe。 believe in D. believe in。 believe in ( ) 8. The woman suggested _______ the window. A. open B. opened C. openning D. to open 3） 选用词组或句型改编成一篇短文 选用词组（至少 3 个）： _______________________________________________________ 选用句型 2 个： ___________________________________________________ _____________________________________________________________ 【短文】： 五、学习反思 （写出今天所学知识有用的 3 个句子或感受或疑问） 六 、作业布置 课 题 M4U1 Project 完成时间 _____ 家长签字 _____ 班 级 高 一（ ） 姓 名 上课日期 年 月 日 一、学习目标 （一）总体学习要求 Master some useful words and expressions Know some important sentences patterns （二） 1)学习重、难点 How to use these new words. 三、前置性补偿 _______________ ____________________ (吸引 )某人 ___________________ ________________ ________________________ _____________________ ______________________ __________________ … __________________________ … 关心 ________________________ ，汇集，组装 _______________ __________________________ 四、新知探究 旁注 Step1:Comprehension 1 What is an ad campaign? ________________________________________________________________________________________________________________________________ 2 What media can you use in an ad campaign? ________________________________________________________________________________________________________________________________ 3 What questions should we first consider? ________________________________________________________________________________________________________________________________ Reading for detailed information: To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind。 *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research。 *It is important to always try to a_____ to the way the audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. Main idea of each paragraph Para. 1_____________________________________________________。