埃森哲总部-case160workbook案例面试方法accenture160strategy_case160workbook(编辑修改稿)内容摘要:
criteria in noncase interviews as well, you will need to be extraconscious of them in a case interview, since often times your concentration will be on solving the case. Poise • Are you confident in your answer? How do you handle yourself when you make a mistake? Do you perform well under pressure? Communication • Are you articulate in municating your thought processes and conclusions with others? • To be a successful consultant, you must be able to clearly municate your remendations and articulate how you were able to arrive at your conclusions Flexibility • As situations change and new information bees available, are you able to adapt your thinking to new data or an emerging environment? Friendliness/Attitude • Will clients and coworkers enjoy spending long hours with you? Other Intangibles • Do you display energy and drive? Do you show initiative? • Do you manage time effectively? Do you demonstrate decisiveness? Do you convey a genuine interest in the career and the firm? 169。 20xx Accenture All Rights Reserved. Types of Case Interviews 17 169。 20xx Accenture All Rights Reserved. The ―Great Unknown‖ and ―Back of the Envelope‖ cases are the most mon types of cases. However, regardless of the type, be sure you have a solid understanding of the facts and what is being asked of you before you begin to ―crack‖ the case. “The Great Unknown” “The Parade of Facts” “The Back of the Envelope” • Provides very little information • Tests candidate’s ability to probe for additional details • Requires structuring framework based on new facts • Provides a significant amount of detail some unnecessary • Tests candidate’s ability to distill key issues • Requires depth of analysis based on relevant facts • Provides little information, but asks a key question • Tests a candidate’s analytic abilities • Requires logical thought process and ease with numbers Types of Case Interviews There are three general types of cases: 18 169。 20xx Accenture All Rights Reserved. “The Great Unknown” Cases One of the most mon types of case interviews poses the situation in one or two sentences, leaving you with little information or structure on which to build. These cases are used often because they test your ability to discover necessary facts by posing the right questions and being able to develop analytical frameworks to solve the problem. Potential Methodology: • Case Description: – Listen carefully and determine the central business problem that is being asked. • Problem Understanding: – Pause for a moment and consider the central problem. What additional facts do you need to fully clarify this problem? What are the crucial pieces of information that will allow you to develop a framework around this problem? Write those questions out and ask the interviewer. Be prepared to go several layers deeper into the issue as the interviewer’s answers may lead you to additional questions. 19 169。 20xx Accenture All Rights Reserved. “The Great Unknown” Cases (Cont’d) Potential Methodology (Cont.): • Problem Deposition: – Identify and prioritize root causes of the problem by breaking the problem down into its ponent parts. An issue tree is a valuable tool to ensure that deposition is exhaustive and that the subponents are linked together in a logical manner. • Hypothesis and Framework Development: – Describe to the interviewer what some of the potential issues/hypotheses could be. Then choose a framework that will structure your thinking and guide you through testing the issues/hypotheses. • Hypothesis Testing: – Using the framework selected, explore the issues/hypotheses initially laid out. Describe the factors in each section of the framework that are relevant to the central problem. Also list out analyses to test the hypotheses in each section of the framework. By asking additional questions, you may still yield more information about the case from the interviewer. • Case Summary: – Review your initial issues/hypotheses in light of your structured analyses and suggest possible remendations for the client. 20 169。 20xx Accenture All Rights Reserved. “The Great Unknown” Case Example Interview Example: The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like you to help them understand why and what they can do to improve their market standing. Potential Methodology: • Problem Understanding: – Has the size of the market changed in the last two years? – Has the petitive structure of the industry changed? Mergers and Acquisitions? New Entrants? – Are there any new products or new technologies that are gaining market share? – How are we currently positioned (low cost, high quality, etc.)? What is our petitive advantage? • Structure Analysis: – Determine the framework that is best suited for this case (see sample frameworks, page 22.) – Based on information received from asking questions, explore the different possibilities of why the pany may be losing market share (., high cost structure relative to petition, substitute products threaten our market, etc.) • Develop Remendations: – Discuss how the pany could reverse the lo。埃森哲总部-case160workbook案例面试方法accenture160strategy_case160workbook(编辑修改稿)
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