浅谈商务英语函电在对外贸易中的作用_英语论文(编辑修改稿)内容摘要:

ge is another problem with the example paragraph above. The writer wrote: The County Business Association has served to keep me informed of, and actively involved in, the current political and economic issues affecting small businesses through its monthly breakfast meetings with interesting and impressive speakers, its newsletter on legislative activities in Washington, and several other programs outlined in the attached letter. The writer did not mean to suggest that the current political and economic issues were affecting small businesses as a result of the County Business Association‟s monthly breakfast meetings. Because of careless wording, however, the sentence could be read to mean exactly that. The writer may be defensive and quip, „„Well, you knew what I meant,‟‟ and in this case would be correct. But if we have to read something twice to make sure of its meaning, then the chances are that it was not written clearly in the first place. The writer could have written: Through monthly breakfast meetings with interesting speakers, a newsletter on legislative activities in Washington, and several other programs, the County Business Association has kept me informed of and involved in the current political and economic issues affecting smaller businesses. This version leaves little doubt in the reader‟s mind about the writer‟s intended meaning. 7 The meaning of an ambiguous passage often cannot be detected as easily as in the above example. A classic example is the following: The loan officer approved the loan for David Marshall because he was obviously of superior moral fiber. From what is written above we cannot tell who is of superior moral fiber, the loan officer or Mr. Marshall. The pronoun „„he‟‟ can refer to either the loan officer or Mr. Marshall. To avoid ambiguity, the sentence could be written: Because David Marshall was obviously of superior moral fiber, the loan officer approved the loan. Or: Because the loan officer was of superior moral fiber, he approved the loan for David Marshall. 3 Function and superiority of business English correspondence in foreign trade The function of business English correspondence in foreign trade “The traditional foreign trade activities , Every transaction includes: buyer、 seller、 bank、 transport、 The tax、 customs、 The modity inspection and so on, Business operation process is very plicated, The efficiency is low, and Cycle is long, More and more not adapt to the need of the rapid development of foreign trade business \”。 Business English correspondence bees an anic whole repeatedly will involve all parties through the Inter, and among them some or all of the business process to the Inter .Corresponding with the traditional foreign trade activities, The basic function is as follows : 8 Looking for trade partners Looking for trade partners is the premise to develop foreign trade。 Under the traditional way, weather buyer or seller have to pay a high price for finding suitable trading partners。 Moreover, Use of business English correspondence looking for trade partners, not only can save a lot of manpower and material resources, but also is not limited by time and place。 On the one hand , Enterprise can through the establishment of their own website or with the help of relevant foreign trade business English correspondence platform to provide potential customers worldwide supply and demand information relating to the products and services, attract relevant trade customers ; On the other hand , Enterprises can take the initiative to get to the Inter search all kinds of economic and trade information ,and find the ideal trade partner . Consultation and negotiation “Consultation and negotiation are a foreign trade business necessary procedures, are also a key link in the process of trading success ”. Under the traditional way , As a result of the limitation of time and space , Consultation and negotiation process was long and not economic。 The Inter is not only a convenient and low cost munication function, and has high efficiency, large capacity of information processing ability. And the Inter is a very important function on international business consultation, negotiation activities。 Buyers and sellers can use , newsgroups, and discussion groups to understand realtime market and modity information, negotiate trade transactions, And if you have further requirements, available online whiteboard meeting to exchange instant graphical information .Carries on the consultation and negotiation can through the Inter across the face to face discuss the restrictions, offers a variety of convenient different munication way。 Order online and pay Email interactions in business English correspondence can use website online ordering, can be realized through the participation of Banks and credit card panies and 9 online payment. Order online is usually provided in the product introduction is very friendly interactive frame format of the order , When the customer after we received your purchase order , System will use transaction confirmation form to ensure that the order thank you for your information , And Ordering information encryption methods may be adopted to make customers and merchants business information from leaking。 Foreign trade online payment is very convenient that it can directly pass through the Inter for delivery of the software, video, intangible products such as consulting services trade , And can save a lot of overhead。 In addition, With the continuous development of work security technology ,The advantages of online payment in foreign trade will be more obvious . Transaction management Foreign trade business activities involving the multiple functions of government departments and numerous facilities, such as finance, insura。
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