四维集团保安器材公司管理咨询项目建议书-英文版(ppt51)-咨询报告(编辑修改稿)

四维集团保安器材公司管理咨询项目建议书-英文版(ppt51)-咨询报告(编辑修改稿)内容摘要：

oduct. 18 FourDimension Johnson’s middle/longterm strategy is uncertain, which caused by the acquisition of Johnson in order to exploit global market. The decision making executives of the pany must consider seriously about the issues below Acquisition of Johnson Why acquisition? Meet the requirement of middle/longterm strategy。 Capital increase? Methods of acquisition, opportunity/risk and the way to exit Strategic integration after the acquisition Strategic orientation vision business scope business framework technology and brand Strategic plan capital operating manufacture human resource marketing 19 Because of the uncertainty of FourDimension Johnson in middle/longterm strategy, the shortterm strategy appears to be more important at present The content of next project Financing and accounting Operating system Human resource Marketing Manufacturing The content of current project Mission and vision Business scope Growth staircase Value delivery 20 In the current situation, getting into the first 3 should be the chief goal of FourDimension Johnson, which call for great attention to marketing marketing market channel marketing system market segmentation regional market dealer escorting panies direct sales anization function mechanism service service work service system Financing and accounting Operating system Human resource Marketing Manufacture The content of current project Mission and vision Business scope Growth staircase Value delivery 21 In this project, Bexcel will work out the middle/longterm strategy with executives of Fourdimension Johnson and make further research of the shortterm strategy. At the same time, strengthen the support to marketing in order to expand market share. Middle/longterm strategy Shortterm strategy Mission and vision business scope value implement increasing ladder Help to establish strategy adapted to Fourdimension Johnson and marketing system to expand market share (more important) The tasks of support system will be done in the next project（anization, human resource, operating system etc.) according to the situation of Fourdimension Johnson, the Bexcel will assign other consultants to introduce the HR system 22 During the scheduled period of time, Bexcel will submit following reports to FourDimension Johnson through the above works industry and petition analysis • analysis of money transport vehicle industry(demand/supply, industry chain, industry conduct, performance pattern) • evaluation on money transport vehicle market and if there are other businesses appeal to the pany • analysis of advantages / disadvantages of money transport vehicles and future petitive trend。 report on petitor’s strategic action internal diagnosis • survey of the pany resources and diagnosis of internal operation • evaluate the gap between current abilities of the pany and the realization of the strategic object strategy The strategy is submitted based on the analysis of industry petition and internal resources of the pany, including the following main content: mission and vision, growth staircase, the orientation of products and marketing strategy, methods to cultivate skills, marketing policies and the establishment of marketing system (Bexcel will give suggestions about marketing system, but because the limited time, Bexcel will not take part in the writing of system document), financial forecasting about next 3 years (based on the supporting assumptions), opportunities and risks. We will do research about the main clients market under the approbation of the pany in order to understand the needs and behaviors of clients better. The research will probably support the strategy making in return. action plan Bexcel will discuss the implement plan, milestones, responsibility and schedule in details with the executives of the pany , also appoint the key milestones to the senior executives for reference to supervise the progress, also adjust promptly according to the real situation. The executives of FourDimension Johnson will be responsible for the carrying out of the strategy. 23 Bexcel is very glad to submit this letter of proposal to FourDimension Johnson. There are five parts •Project background •Project targets and key issues •Project plan •Project anization •Introduction of Bexcel 24 Bexcel will provide the strategy for FourDimension Johnson through four periods of works, and help to establish high performance management system in the later project • Where is the valuecreating market and resources opportunity? The key questions need to answer in every phases Evaluate the opportunities of the industry and market Evaluate the petitive situation The main tasks in the current phase • the ability to grasp and create market opportunity Survey the resources of the pany Diagnosis management platform • Use what kind of activity plan to ensure the realization of business model? Make the 3 years strategic development goal clear Define the petitive strategy Plan of strategy Configuration of resources and abilities Implement and operation （ in the later project） • How to implement? the implement of the plan and operation The content of current project ① diagnosis of external environments ④ configuring resources and plan ③ strategy formulation ② diagnosis of internal environments 25 On stage 1, the chief task is to evaluate the value creating market opportunity analyzing the characteristics of market needs analyzing the attraction。