intwaycombusinessplan-english(doc16)-经营管理(编辑修改稿)

intwaycombusinessplan-english(doc16)-经营管理(编辑修改稿)内容摘要：

ne will be busy and others cannot call in. This service is to provide a virtual phone line solve this problem. If the called user is on line, we will transmit the phone call to his/her PC. The feature will be the following:  Caller ID notification. The caller ID will be promoted on the screen of the PC.  Call pickup. User can pick up the call through the PC.  Voice mail. User can choose voice mail option  Fax. User can receive fax through the PC.  Outgoing call. User can make outgoing call through the PC. The benefit to the users is that there is no need to install a second phone line. This service will be wele by China’s costsensitive individual users and families. Voice Enablement Currently, the eCommerce websites and munity websites do not support interactive voice conversation, voice chat, voice portal and other voice enabled features. For eCommerce websites, the major munication method with customers is the . It is not realtime and not that effective as the voice conversation. For munity websites, if they had the voice chat function, users will be more like to surf. And the voice portal can enlarge the user base. If our technologies were employed, these websites could have these attractive features to gain more customers and reduce customer churn. We are to be an Applications Service Provider or enabler. We provide the technologies platform, outsource it to the websites, and charge them with license fee and usage base fee. Our technologies platform will be including Click2Talk, chat, conference, IP800, Web800, integrated messaging, voice portal, etc. 3 Revenue Model We have designed various revenue model for each service. Voice Portal Ine source:  Usage Fee We bill the user at his/her phone number. We add a premium to the normal phone call charge, and it is usage based. In China, a normal local phone call cost RMB or USD per minute. We plan to charge the users at RMB per minute. Normally the information query services like 168 and 268 charge RMB to RMB . It is far more expensive than ours.  Voice Advertising We add a five seconds voice advertisement to a call session. According to IDC, the voice advertisement charge could be higher than normal Inter advertisement charge. Because actually the users are dedicated during a session and the advertiser do know how many people are listening Confidential Intway 9 to the advertisement. In the US, the charge ranges from $40 to $100 per CPM. The normal Web advertising charge is only $5 to $25 per CPM. Our CPM rate will be RMB160 Integrated Messaging This service we provide will be free of charge. Some panies charge a fee for this kind of service, for instance, in the US charges $5 per user per month. Since we can get revenue from each phone call, we will not charge a fee for this service. So the revenue model for this service is:  Usage fee  Web advertisement IP Telephony PC to PC will be free but PC to Phone and Phone to PC will not. Ine source:  PC to Phone: Revenue sharing with China Net.  Phone to PC: Revenue sharing with China Net.  Phoneto Phone: We will be a reseller of China Net’s  Virtual Phone Line: Subscription fee.  Web advertisement Voice Enablement Ine Source:  Software license fee  Service fee as an Application Service Provider 4 Market Analysis Basically our services could be divided into two part: Voice Portal and IP Telephony. Integrated Messaging service could be considered as a kind of Voice Portal service. The Voice Enablement service is actually an ASP service, utilizing our Voice Portal and IP Telephony technologies. Voice Portal Voice Portal is a new hot spot in the US. Tellme, Quack, Shoutmail and BeVocal are the pioneers in the market. Tellme raised 53 million in first round founding and then received 60 million from Confidential Intway 10 ATamp。 T. BeVocal received 45 million in first round. Quack was just acquired by AOL. Our Integrated Messaging service looks similar to Shoutmail’s. We provide voice access to other boxes through our voice portal. This is the key differentiation to the existing Unified Messaging service providers, like 88win, 70web, HotVoice, etc. They only provide voice access to its own box users. In fact, because of the “stickiness” of the users, they will remain with their old boxes and it is hard to migrate to a new box. Using our service, users do not need to migrate to a new box. It will be easier to develop users than normal Unified Messaging service. We will also provide traditional Unified Messaging service to provide a full range of services. Shoutmail attracted 350 thousand users in two months since the launch of the service. The Kelsey Group predicts that advertising and transaction revenue for these voice portals will produce $5 billion in revenues by 2020 and another $6 billion for associated hardware, software and Net service provider panies. is the first pany in China that claimed to be a speech portal. They use IBM ViaVoice voice recognition software. The problem is that ViaVoice is not designed for voice portal service and the most important thing is that it is too expense. For reference, it costs USD 400K for it development toolkit, not including the license fee for future service. We will license core technology of voice recognition engine from Tsinghua University, just like what SpeechWorks has done with MIT. SpeechWorks has reached agreement AO。