收益管理(ppt21)-经营管理(编辑修改稿)

收益管理(ppt21)-经营管理(编辑修改稿)内容摘要：

n product, market, and individual needs. 必须通过衡量无限制的需求来了解客人的价格敏感度。 所有客人都有不同的价格敏感度，这取决于产品、市场与个人需求。 11 Forecasting (cont’d) 预测  Higher demand = Higher price (Supply and Demand economics), but must consider price sensitivity as well. 需求增加 = 价格抬升 （供求经济学 )，但也必须考虑价格敏感度。  Capture desirable demand and reject undesirable demand in order to maximize revenue and profit for all time. 满足理想的需求，回绝不理想的需求来最大化每时每刻的收益和利润。  Room nights are perishable modities. You only get one chance to sell a hotel room for a given night. If you don’t sell it, the opportunity is gone forever. 客房是“非耐久性”商品。 你只能在特定的一个晚上销售某间客房。 如果届时你没有卖出它，这永远失去了卖出机会。 12 Forecasting (cont’d) 预测  Example: If you had one room to sell and two people who wanted to rent it (one would pay $100。 the other, $200), who would you give it to? 例如 : 如果你有一间客房要出售，有两个人想要（一个人愿意付 $100；另一个人愿意付 $200），你会出售给谁。  Forecasting unconstrained demand helps the hotel know which people to take in order to maximize revenue. 预测“无限制需求”帮助酒店了解接受哪些客人可以最大化收益。 13 Forecasting (cont’d) 预测  Why do we forecast (Cont.)? 我们为什么要预测（继续）。 2。 Help operations serve guests better 帮助酒店各运营部门更好地服务客人  By knowing how many rooms we are going to sell, housekeeping, front office, food and beverage, and other operating departments are able to staff more effectively and efficiently. 知道我们将出售多少客房可以让客房部、前台、餐饮部以及其他部门更有效地分配员工。  For。