外研版高中英语选修8单元测试-module3

外研版高中英语选修8单元测试-module3内容摘要：

to write.” C． catch D． sell 32． B． reduced C． increased D． faded 33． time B． the moment C． instantly D． for the first time 34． B． waving C． spreading D． signing 35． shark B． a mouse C． water D． some noise 36． B． tower C． creature D． building 37． B． Therefore C． Otherwise D． Furthermore 38． B． starting C． challenging D． endangering 39． B． noise C． balloons D． flags 40． B． struggle C． survival D． sailing Ⅳ .阅读理解 We can see how the product life cycle works by looking at the introduction of instant it was introduced， most people did not like it as well as “ regular” coffee and it took several years to gain general acceptance (introduction stage)． At one point， though， instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth)． After a while people became attached to one brand， sales leveled off (stage of maturity)． Sales went into a slight decline (衰退 ) when freeze－ dried coffees were introduced (stage of decline)． The importance of the product life cycle to marketers is this： Different stages in the product life cycle call for different goal is to extend product life so that sales and profits do not strategy is called market means that marketing managers look for new users and market you know， for example， that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market， such as senior marketer may re－ position the product to appeal to new market sections. Another product extension strategy is called product involves changing product quality， features， or style to attract new users or more usage from present auto manufacturers are using quality improvement as one way to recapture (夺回 ) world ， also， how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. 41． According to the passage， when people grow fond of one particular brand of a product，its sales will________. A． decrease gradually B． bee unstable C． improve enormously D． remain at the same level 42． The first paragraph tells us that a new product is________. A． usu。