策划行业英文内容摘要:

p 1: 确立 “本案 ”营销推广文化总精神 Formulation of Brand Image 构筑二 Step 2: 营销推广文化指导各项工作 Projection of Brand Image via Sales and Marketing Activities 构筑三 Step 3: 将用户作为构筑营销文化的主体 Further Development of Brand Image among the Users 叁、顾问服务项目配合明细清单 SERVICES AND SUPPORTING INFORMATION REQUIRED 一、市场推广顾问服务项目 MARKETING CONSULTANCY SERVICES 总体形象 Brand Image ( 1) 案名标志( Logo): 宣传计划 Marketing Plans 公关项目 PR Services ( 1) 形象公关 Corporate Communications: ( 2) 危机管理 Crises Management: 商场策划分析建议 执行监督,质量控制 Execution Followup and Quality Control 项目跟踪报告 Project Tracking Reports ■ 双方前期合作的具体执行建议 First Stage Cooperation: 二、市场推广顾问专业配合人员 MARKETING PROFESSIONALS ( 1) 市场推广顾问 Marketing Consultant 信念及格言 Faith and Proverb “我们具有多年大陆房地产的市场推广经验,了解内地的需要,熟悉有关房地产项目的法规,能为客户提供专业、有用的意见。 ” “地产发展项目内需要面对各种服务供应商,如印刷,平面设计,室内设计,装璜等,我们都有丰富 的组织及统筹经验对此等工作进行监督及质量控制。 ” “We have rich experiences in marketing properties in China. Our thorough understanding of the market and related legal requirements enable us to provide professional and productive advices to our clients.” “Property development projects often have to deal with various kinds of suppliers such as printing, design, and interior designs. Our team has extensive experiences in managing and coordinating these different works and ensuring the quality delivered.” “成功的传宣和市务推广,首要能确 定到目标市场所在,并配合无限创意和严谨计划直趋目标。 以我们的经验、能力和魄力,绝对能做到。 ” “A successful marketing plan should identify the right target market, be delivered under strict planning and brilliant creativity. With our experiences, expertise and passions, we can make it!” “赫杰斯多年来与 香港和国内媒体关系密切,在房地产项目上,我们集思广益,向发展商提出最有效的推广方法,争取最有利的媒体价格,发挥传媒的力量,为项目得到最佳效果。 ” “Hertz Media has maintained close relationship with media in Hong Kong and China. We will pull together topnotch intelligence to provide the best marketing plan, the most favorable media prices, and the most forceful strategy to our property clients” “丰富的专业知识、严谨的工作态度,让创新团队各尽其才,为我们的客户提。
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