企业应用电子商务的趋势

企业应用电子商务的趋势内容摘要：

paper, Magazine Book, PR (but, content itself is the best marketing tool) Consumers Need Trust to Get Closer Imaging Web Publishing, , A/V Server Need Info to Make Decision Consideration EPayment (w/ SCM) Fund Transfer, COD Need Mechanism to Buy Actually Purchase 1 2 3 Strategies Tactics Rationale Impacts of Inter/Intra on Corporate Strategy 一般性 專業性 廣 窄 資源性質 事業範圍 移轉 共享 協調整合 財務導向 營運導向 管控 Src: HBR Inter 時代的經濟規模 • 網路降低通訊成本，有利於分散與跨國企業。 • 網路與電腦化，有利於較大規模經營者。 Taiwan’s SME • 1,000,000 Own IT, Hire service team IT not required IT required, cannot afford 裕隆，台積電 日盛，台塑 家庭式鐵工廠，鄉下建材行 YAM Confidential “ Knowledge Portal” Company Portal Personal Portal Industry Portal Inter Portal Customers Served IT Complexity Thin Client ASP Own IT YAM Confidential Enterprise Information Portal Knowledge Portal Employees as Customers 電子商業技術展望 Thin Client Hosting ASP Own IT SB MB eCommerce CRM KM/eLearning SCM EBusiness Storefront/Auction Business Drive IT Complexity Biz Scale YAM Confidential ASP Application Service Providers 應用服務提供模式 • New service paradigm – accountant vs leased accounting system – service personnel vs. leased billing system • “Lease but not own” • “Use but not maintain” • “Pay for what is use。