外文翻译--通过政府角色转变加快中国旅游营销的电子商务化-电子商务(编辑修改稿)

外文翻译--通过政府角色转变加快中国旅游营销的电子商务化-电子商务(编辑修改稿)内容摘要：

intermediaries to assist to urist enterprises； *Fear of business／ management process reengineering caused by technological innovation such as unwillingness to learn new knowledge , losing control of information or power , altering the habit of a life time formed by traditional business environment , adjusting new environment； * The information security problem, which is in a sense of cultural concern rather than technological． 3 Role ,Responsibility and Task the Governmental Shoulder The tourist authority in China, the CNTA was established in early 1980s． It plays a role of both tourism authority auditing the operation of tour operators, hotels and tour education institutions in China and destination image promoter via its overseas branches． The CNTA collaborates with Civil Aviation Administration of China(CAAC) , Railway Ministry and Transportation Ministry． Local tourism boards have been established at both provincial level and municipal level , under the leader ship of both CNTA and local govern ment, As the only destination management organizations(DMO)in China , CNTA has adopted puter work systems since 1992,primarily focusing on accounting． statistics and issuing tourist information CDROMs． In CNTA, 90％ of office staff have been using puters connected with the administe ration Intra , posed of four SQL servers , and linked with Inter via a 2m DDN. As demonstrated in Fig． 2, the main function of the system is to deal with office paperwork . Since 1993， the server has been linked with local tourism boards at provincial level and muni cipal level to collect statistical data on a monthly base． In 1997, the official destination tourist website , , was developed for the purpose of marketing and promotion , pro viding destination information on acmodation， accessibility ,attraction , catering， shop ping and entertainment . But the Inter involvement of the Chinese tourism has proved to be a failure． The egovernment management of tourism can only be built on the basis that all or most enterprises within the industry have been fully converted into ebusinesses． However． this is far from the truth of Chinese tourism． In the current situation , the government should shoulder the responsibility and take the lead in the industry e transformation . Perhaps the government should play a role of operator , regulator , investment stimulator , promoter , coordinator , educator and organizer in this area by providing certain guidance and assistance for enterprises． Among all the real estate developers． Chengdu Vanke’s grabbing and development on the land of Qianfeng Electronic Group , as one of the first enterprises in Eastern Suburb to vacate out of the downtown areas, is of typical implications． On January 16, 2020。 the land of Qianfeng， were auctioned in the exchange floor of Chengdu National Land Resources Bureau， which was the first land to be sold to the public in Chengdu enterprises “Eastern Vacating”strategy and attracted many real estate developers from all over China . After fierce petition, Chengdu Vanke, finally obtained this land at the price of 1,760,000 Yuan per Mu and became the first powerful and non local developer to develop Eastern Suburb in a large scale． On the other hand , Qianfeng has benefited much due to twenty times price difference in lands in its move out． With the money collected from selling , Qianfeng has achieved its second technological innovations． fulfilling its aim of its redeveloping in the field and providing some useful implication to the followers． On the other hand Chengdu Vanke has developed a top living residencyGolden Home with constructions areas of more than 100,000 square meters and average price per square meter reaching 4100 Yuan , whose average price per square meter is more than 1000 Yuan higher than that in the nearby areas hence, Vanke has also benefited huge investment returns． Undoubtedly , winwin has been proved by this case to apply urban management in a city’s development instead of the used to be urban governance． Generally , the Chinese government should enforce the following functions：Operator,involving ownership and provision of the infrastructure for tourism development and operation of tourism business activities； Regulator : formulating and implementing regulations to control tourism business； Promoter： spending money on the promotion of tourism in the international market； and Educator：establishing a system of tourism education institutions and providing tourism education and training programs． On one hand, the government can invest in information infrastructure development． On the other hand ,the government can push enterprises’ ebusiness transformation by either executive orders or other pulsory means , especially when currently many panies do not realize the importance and necessity of such transformation． For example ,as CNTA requested that all yearly inspection documents of tourist panies have to be reported online ,。